Rally is a free mobile app for iOS or Android that allows its members to invest in equitable shares of rare collectible assets––or more simply, it let’s you own a piece of super rare stuff that’s way too expensive for most people to afford. According to Rally…
Our mission is to democratize alternative investments, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few.RallyRd.com/About
Since launch, the app has helped people invest in rare automobiles such as a 1965 Ford Mustang Fastback valued at $100K for shares priced around $50, or a 1980 Lamborghini Countach Turbo valued at $575K for shares priced around $115. Just like a traditional investment portfolio, Rally tracks how your shares perform over time. Since trading closed, the Mustang investment has appreciate 22% while the Countach has dropped 9%.
On August 14, 2020 at 12pm EST, the app will allow members to invest in an exclusive collectible for the first time. While Topps has released plenty of limited products through their own website and even collaborated with StockX in the past to release an exclusive 2019 Bowman Chrome X Box, the partnership with Rally is unique because they will only product 10 complete sets and none of them will be available to individual buyers.
As part of an early release for VIPs (we just signed up a few days ago, it’s nothing too special), we were able to secure 5 shares at $10 each. What does this mean? Since Rally and Topps have valued the 10 complete sets at a market value of $100K, it means they allowing members to purchase up to 0.05% equity stakes at one time. It also means that while these products are not being released via traditional retail, they have effectively been assigned an MSRP of $10,000 per set. The chart below outlines the incredible growth in MSRP of a complete set of Topps baseball cards over time.
While this is the first exclusive trading card set released by Rally, it is not the first trading card that members have been able to invest in. Below is a list of a few of the other rare cards and pieces of sports memorabilia made available recently:
- 1986 Fleer Michael Jordan RC PSA 10
- Sold (“exited”) for $71,000 in June 2020
- 1998 Michael Jordan Game-Worn Jersey Signed
- Honus Wagner T206 Card
- 1910 Ty Cobb E98 PSA 10
- 1952 Topps Mickey Mantle #311 SGC 7
- 1933 Goudey Babe Ruth #144 PSA 9
- 1999 Pokemon 1st Edition Complete Set
- 2003 UD Exquisite Collection Michael Jordan BGS 9.5
- 2003 UD Exquisite Collection Lebron James BGS 8
- 2003 UD Exquisite Collection Kobe Bryant BGS 8.
Have you tried Rally or any other apps that let you own a piece of something expensive? Do you think this is going to be something we see a lot more of in the future? Let us know your thoughts in the comments below or reach out on our social channels. You can also view a gallery below of some of the cards recently featured in Rally.